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This new Internet-based approach to advocacy—electronic advocacy (e-advocacy)—is a multifaceted process that uses an array of technology tools, tailored to specific campaign goals.
Americans for the Arts provides online e-advocacy resources that simplify those tasks. This advocacy organization does the research and develops
talking points on arts issues. You can use what they provide verbatim or develop your own message using the information they provide.
Go to the "Arts Action Center" of the Americans for the Arts website:
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Enter your zip code for contact information for Congress and the President
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Find state representatives by selecting your state
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Enter your zip code to find local officials, or search by state
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View a list of important issues, recent votes, current legislation, and more
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For election results, enter your ZIP Code or search by state
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Guide to the media, including those in your area via search
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Join the Action e- List, and receive an alert when your involvement can make a critical difference
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Tell-a-Friend: Send a note to a friend to let them know about the important arts issues on the American for the Arts site.
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"The Arts: Ask For More" campaign
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And other advocacy-related resources.
Other Resources
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Click Here for Change: Your Guide to the E-Advocacy Revolution (from PolicyLink.org) cites examples of
organizations that have used e-advocacy to reach “hard to reach” communities; organize for mass mobilization; strengthen their offline tactics (such as tabling, rallying, and protest marches); reach out
to media; connect to more supporters for online donations; and target decision-makers, rapidly and forcefully, to pass or defeat proposed legislation.
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Technology Tools: What They Are, What They Do, Where to Get Them, (also from PolicyLink.org) will help you get started in the e-advocacy revolution. It
describes each of these components:
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Website: Provides suggestions for content sections on an advocacy website and tools to create an effective online presence.
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E-mail: Gives pointers for contacting audiences through email newsletters and action alerts and for designing email messages.
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Creating Engaging Content for a Website: Describes blogs, online video and Flash™ animation, and podcasting.
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Tools to Connect to Audiences and Enable Supporter Action: Details the many technology tools that are used to inform supporters and mobilize action.
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Technology Tools and Strategic Service Providers: Describes various industry providers of technology tools and services and highlights some of their key differences.
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